Tracking email open location is generally inaccurate. Here is why.

We described in one of the posts How email tracking works. The technique there is to insert a tiny invisible image (also called a pixel) in your emails. This pixel is unique for each of your emails. When this image gets downloaded from our servers, we know that the email has been opened.

Here is the difficulty with location tracking. Let’s say your recipient uses Gmail. When the recipient opens your email, her email provider (to be exact, the server of the email provider, in this case Gmail server) downloads the image and gives it to the client. So, many times we only get the location of Gmail server.

To get better location, you can use one or more links in your email. Generally, links give more accurate location than the email opens.